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    • 25 Oct 2014
    • 8:30 AM - 4:30 PM
    • Pace University, One Pace Plaza New York, NY 10038 Lecture Hall West, 2nd floor
    • 0
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    In this one-day workshop, you'll learn how to use a wide variety of user experience metrics as part of everyday work. Bill Albert, co-author of the first ever book on this subject, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics, will lead the workshop. 

    The workshop covers all the common UX metrics, plus metrics that are lesser known but equally effective. You'll learn the strengths and limitations of each metric, when to use (and not use) each one, and how to present usability data in a simple yet compelling way.

    GOALS FOR THE WORKSHOP

    There are five specific goals for this course. Participants of this course will be able to:

    1. Develop a broad awareness and understanding of all the different ways to measure user experience.
    2. Identify the most appropriate UX metrics to use for a wide variety of situations.
    3. Understand the strengths and limitations of each UX metric covered.
    4. Measure and analyze a wide variety of usability data.
    5. Present and report UX metrics in a clear and persuasive way.

    AUDIENCE

    The instructor assumes that each participant will have at least some background in usability and user experience research. This means that everyone will understand some basic concepts and have had some experience with user studies. This might include leading a usability lab study or simply observing lab sessions. However, no one is expected to have a background in statistics or experience collecting and analyzing usability metrics. Note: while not required, if possible, please bring a laptop to the workshop.

    *Did you attend the workshop we hosted with Bill in March 2012? We'll be covering similar material, though there will be some new information as well. Please check AGENDA below for the list of topics, and Email us at admin@nycuxpa.org if you have any specific questions.


    WHO IS BILL ALBERT?

    Bill Albert co-authored the first ever book on usability metrics, "Measuring the User Experience: Collecting, Analyzing, and presenting Usability Metrics", published by Elsevier/Morgan Kauffman in 2008 (second edition 2013).

    Bill Albert is Executive Director of the User Experience Center at Bentley University. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Research Scientist at Nissan Cambridge Basic Research. Bill is an Adjunct Professor in Human Factors and Information Design at Bentley University and a frequent instructor at the International User Experience Professionals’ Association Annual Conference. Bill has published and presented his research at more than thirty national and international conferences. He is co-Editor in Chief of the Journal of Usability Studies.

    Moreover, Bill has been awarded prestigious fellowships through the University of California Santa Barbara and the Japanese Government for his research in human factors and spatial cognition. He received his BA and MA degrees from the University of Washington (Geographic Information Systems) and his PhD from Boston University (Spatial Cognition). He completed a post-doc at Nissan Cambridge Basic Research.


    AGENDA

    Please arrive by 8:35 a.m. to allow time for security and registration. Photo ID required for building entry. It must match the name on the registration list.

     8:30 - 9:00 Registration (30 minutes)
     9:00 - 9:30 Introduction and Overview to UX metrics (30 minutes)
     9:30 – 10:15 Performance Metrics: Discussion (45 minutes)
    10:15 – 10:45 Performance Metrics: Exercise (30 minutes)
    10:45 – 11:00 Break, refreshments served (15 minutes)
    11:00 – 11:45 Self-Reported Metrics: Discussion (45 minutes)
    11:45 – 12:15 Self-Reported Metrics: Exercise (30 minutes)
    12:15 – 1:15 Lunch, on your own (60 minutes)
     1:15 –  2:00 Combined and Comparative Metrics: Discussion (45 minutes)
     2:00 –  2:30 Combined and Comparative Metrics: Exercise (30 minutes)
     2:30 –  2:45 Break, refreshments served (15 minutes)
     2:45 –  3:15 Issues Based Metrics: Discussion (30 minutes)
     3:15 –  4:00 Other Metrics (six sigma, eye tracking, and ROI) (45 minutes)
     4:00 –  4:30 Data Analysis Tools and Online Usability Testing: Demonstration (30 minutes)


    LOCATION


     
    One Pace Plaza 
    New York, NY 100389
    Map


    TICKETS

    Before 8pm ET on Sunday, October 5

    $50 Early Registration for Annual Members
    $75 Early Registration for General Public

    $65 Early Registration for Ticket + Annual Membership

    After 8pm ET on Sunday, October 5

    $75 Annual Members
    $100 General Public
    $90 Ticket + Annual Membership

    Students

    $40 Student


    POLICIES

    Deadlines, Transfers, & Policies

    All registration activities are handled by our volunteers. Please be advised that on the day of the event, we'll do our best to accommodate late requests, but our primary focus will be on day-of-event logistics.

    Regular registration closes the day before the event or when we reach capacity, whichever happens first.

    We provide attendee lists to security staff and print name tags on around noon the day before the event, therefore refund requests can only be taken until 24 hours prior to the event (send refund requests to rsvp@nycuxpa.org). We regretfully cannot offer refunds to people who cancel after that point. You have until 24 hours prior to the event to transfer your ticket to someone else by sending the name of your transferee to rsvp@nycuxpa.org. We will do our best to accommodate, but we can't guarantee that all transfer requests will be honored. 

    Seating Capacity & Wait Lists

    Seating capacity changes with every venue. If an event sells out beforehand, a wait list may be set up and managed by us on a discretionary basis. Signing up on the wait list does not guarantee a seat; we'll do our best to keep wait-listers informed about the status of available seating.

    Registration for this event is online. If you choose to come to the event on a walk-in basis, please bring exact change and be advised that a seat is not guaranteed.

    Disclosures

    This event may be video-recorded. NYC UXPA reserves the right to use any video footage and/or photography obtained during our events and networking activities on our website or any other community-sharing website, including but not restricted to Facebook, LinkedIn, Vimeo, YouTube, and Flickr in order to promote the visibility of our organization.

    On rare occasions a presenter may need to cancel at the last minute. This can happen due to air travel delays, client emergencies, or other factors beyond our control. NYC UXPA will make every effort to secure a backup speaker if this occurs. If a backup speaker can't be found, NYC UXPA will issue a refund.

    • 13 Nov 2014
    • 6:00 PM - 9:15 PM
    • AppNexus 28 W. 23rd St. 4th Floor New York, NY 10010

    World Usability Day 2014: Engagement

    Sponsored by Bloomberg
    Hosted by AppNexus

    Engagement is the key to the success of a project. But as a UX professional, do you know how to establish a good level of engagement from your target audience - or even your own team? How about to maintain and increase the level of engagement? On this year's World Usability Day, you will learn how your fellow UX professionals practice the art of Engagement.   

    Join Bloomberg, the NYC UXPA, the IxDA of New York City, and AppNexus for World Usability Day 2014 on Thursday, November 13th. We have assembled an all-star team of UX rock stars to share their perspectives on engagement models in user experience. Each will deliver a brief presentation on their area of expertise and participate in a panel Q&A consisting of questions from the audience and from our moderator. The evening will be a night of education, debate, reflection and inspiration.


    Panelists & Topics

      Success stories in Engaging
      Stakeholders and SMEs

      Fahd Arshad

      Head of UX Design
      for Financial Products

      Bloomberg, LP
    Engaging Users With Humor Design

    Chelsey Delaney

    Senior User Experience Consultant
    Catalyst Group

    Farzana Gandhi headshotEngagement Through Content Strategy: A Story

    Lis Hubert

    Independent IA & UX Consultant
    Hubert Experience Design
    Maya Jackson headshotDesigning B2B2C Experiences

    Karen Pascoe

    SVP, Group Head of User Experience
    MasterCard

    Title TBD

    David Whittle
    Director of User Research
    Spotify

      Making It So

      *Captain Jean-Luc Picard
      Commander, USS Enterprise
      Federation Starfleet
      *will not be appearing in person

    Submit your questions for the Q&A now!


    Sponsored by

    The UX team is part of the larger Bloomberg culture undefined and that’s a good thing. Palpable without being overwhelming, the ethos here is about energy and ideas, teamwork, performance.  Our global headquarters in New York City reflects this decidedly un-corporate culture with a stylish, open and dynamic workspace undefined an inspiring user experience of its own.

    Learn more about Bloomberg UX

    Hosted by

    AppNexus
    Razzle Dazzle
    28 W 23rd st. 4th Floor
    New York, NY 10010

    View Map


    Tickets

    $10    Annual Members
    $20
       General Public
       available October 30 at 12pm ET
    $25    Ticket ($10) + Annual Membership ($15)
    $15    IxDA of NYC Member Special
       Ticket ($0) + Annual Membership($15)
       See IxDA emails for registration code
    $5    Students

    Free with admission: snacks, refreshments, networking opportunities, intelligent discussions, not-so-intelligent discussions, enlightenment, and inspiration.

    NO WALK-INS. Please register in advance!

    Registration closes Wednesday, November 12 at 10:00pm.

    Agenda

    Thursday, November 13, 2014

    6:00-6:45   Networking & Refreshments
    6:45-7:00   Opening Announcements
    7:00-8:00   Panel Presentations
    8:00-8:35   Q&A
    8:35-9:15   More Networking & Refreshments


    Policies

    All registration activities are handled by our volunteers. Please be advised that on the day of the event, we will do our best to manage transfers and late requests, but our primary focus will be on day-of-event logistics.

    Regular registration closes at the EOD the day before the event -or- whenever seating capacity is reached, whichever occurs first.

    Tickets are transferable up to 11AM the day of the event by sending a request to RSVP@nycuxpa.org. Transferees will please bring the transferer's registration confirmation in printed or digital form as backup. Transfer requests received after 11AM may not be received or processed.

    If the event sells out early, a Wait List may be set up and managed by us on a discretionary basis. We will do our best to keep Wait-Listers informed about the status of available seating, but Wait Listers who haven't heard anything by noon the day of the event can assume there has been no change in status.

    Attendees are asked to use our website to sign up for our events. NYC UXPA cannot register attendees in response to email requests.

Past events

26 Aug 2014 The Evolution of User Research and Usability Testing: A Forty-Year Perspective
22 Jul 2014 Scaling UX: Why Context Matters When it Comes to the Methods We Choose
27 May 2014 Validating Product Ideas with Quick and Simple Experiments
22 Apr 2014 A Journey of Design Transformation
25 Mar 2014 Bringing Together User Experience and Web Analytics
25 Feb 2014 5 Star User Experience: What Going Out to Eat Teaches Us About UX Design
28 Jan 2014 UX Skills Only Get You So Far: GET OUT THERE TO ADVANCE YOUR CAREER! with Cory Lebson
14 Nov 2013 World Usability Day 2013 — Healthcare: Collaborating for Better Systems
15 Oct 2013 Realizing Empathy: The Empathy Workshop by Seung Chan Lim
17 Sep 2013 Getting to Know the "Newly Mobile Senior Set"
23 Jul 2013 Fasten Your Seatbelts: The Challenges of Providing In-Flight Streaming Media and Wi-­Fi to Smart Devices
25 Jun 2013 “How To Succeed In Mobile When You Are Really Trying”
16 Apr 2013 The Art of Effective Narrative, With Senongo Akpem
19 Mar 2013 Redefining CEOs: When UX Starts At The Top
19 Feb 2013 Speed Dating For Your Résumé
08 Nov 2012 World Usability Day 2012: The Usability of Financial Systems ~ Sponsored By Bloomberg
23 Oct 2012 Democracy Is A Design Problem: How Changes In Design Change The Outcome Of Elections...With Dana Chisnell
20 Oct 2012 Saturday Workshop: Speed Dating For Your Résumé
18 Sep 2012 Party of One: Surviving The Corporate Jungle As A Solo UX Practitioner, with Whitney Hess
21 Aug 2012 The User Experience of TV: A New Frontier for Usability Professionals
17 Jul 2012 It’s A Great Time To Be A Designer, With Jared Spool
19 Jun 2012 Beyond Captions: Universal Access, Universal Appeal, with Svetlana Kouznetsova
22 May 2012 The Personalized Data Revolution: Leveraging Data to Create Evocative and Meaningful User Experiences
30 Apr 2012 Affordances Demystified
31 Mar 2012 Measuring the User Experience: A Workshop on Usability Metrics
20 Mar 2012 If Life Gives You Limes, Make Mojitos: Dealing With Difficult UX Research Stakeholders
22 Feb 2012 The Airline Passenger Experience Continuum, with Jonathan Norris
24 Jan 2012 Become a Presentation Superstar! With Stephen Gates
10 Nov 2011 NYC World Usability Day, Sponsored by Bloomberg
12 Oct 2011 An Evening With Luke Wroblewski
20 Sep 2011 "Whaddaya Mean, I'm Not Qualified?" A Discussion On Roles and Experience In The User Experience Industry
11 Jul 2011 Mobile & UX: Inside The Eye of the Perfect Storm, with Jared Spool
14 Jun 2011 How To Make Your Website As Addictive As World Of Warcraft, with Noah Schaffer
17 May 2011 Case Study: UX Designer Re-Invents Video Content Management System That Enables Employees To Go Home At a Reasonable Hour
18 Apr 2011 Andrew DeVigal on Multimedia Storytelling For The NYTimes.com
29 Mar 2011 WEBINAR How To Break Into The UX Business, From A Researcher's Perspective, with Leslie Chacon
15 Mar 2011 How Starwood Builds Emotional Connections and Brand Loyalty Online, With Stephen Gates
19 Feb 2011 Saturday Workshop: An Intro To Eye-Tracking Technology, with Leslie Chacon
15 Feb 2011 A Discussion On The Future Of Financial Services For The Retail Customer, With Ted Booth
18 Jan 2011 Lean UX: Getting Out Of The Deliverables Business, With Jeff Gothelf
11 Nov 2010 World Usability Day 2010, Sponsored By Bloomberg
19 Oct 2010 GameFraming: Using Games to Design More Fun into Everything, with Douglas Van Duyne
14 Sep 2010 It’s A Story-Rich World: Storytelling For UX, With Whitney Quesenbery
24 Aug 2010 EXPO: Google Discovers a Better Way to Share Research
29 Jun 2010 Getting Into Your Audience’s Head With Remote Usability Research
15 Jun 2010 Usable iPad Apps: HUGE Insights and a Case Study
05 Jun 2010 Working With Design Patterns: A Workshop Presented by IxDA & NYCUPA
18 May 2010 Quince: A Deep Dive Into The Process of Building a Pattern Library
20 Apr 2010 Design Isn’t The Problem: Why Online Products Fail
27 Mar 2010 Usability Knowledge-Sharing Camp
16 Mar 2010 A Different Kind of Research: Gaining Strategic Insights Through "Listening Labs"
27 Feb 2010 Measuring the User Experience: A Workshop on Usability Metrics
19 Jan 2010 Revealing Design Treasures from The Amazon
12 Nov 2009 World Usability Day 2009: Designing for a Sustainable World
20 Oct 2009 Put Down That iPhone! A Discussion About the State of Mobile Services
15 Sep 2009 The Razorfish Transformation of Billboard.com
16 Jun 2009 The ROI of Usability: How to Demonstrate the Value of User-Centered Design Within Your Organization
19 May 2009 Difficult Conversations in Creative Environments
21 Apr 2009 Understanding Social Media, Accelerating Social Participation
17 Feb 2009 Designing Outcomes for Usability: The Future of User Experience & Analytics
27 Jan 2009 Telling Interactive Stories: The New York Times and the Online News Experience
28 Oct 2008 Usability of the Obama & McCain Sites: A Research Study with Undecided Voters
16 Sep 2008 Magic and Mental Models: Using Illusion to Simplify Designs
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