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    • 26 Aug 2014
    • 6:00 PM - 9:00 PM
    • Fidelity Investments, 499 Washington Blvd., Jersey City, NJ 07310
    • 7

    The Evolution of User Research and Usability Testing: 
    A Forty-Year Perspective

    Forty years ago, there was no web, no Internet, no Facebook or Twitter, no PC or Mac, no Microsoft or Apple, and no Google. But there were usability labs. From its beginnings, the primary purpose of usability testing has been to uncover problems that users have in using some product or system. Classic usability testing in a lab with a relatively small number of representative users served that purpose reasonably well for many years. But the world is changing and usability testing needs to change with it.

    In this presentation, Tom Tullis of Fidelity Investments will take us through an amazing journey through the brief, yet rich history of usability research; from the origins of the human factors field in World War II to some of the commercial tools and techniques for conducting different flavors of online user research. A framework for thinking about these tools as well as other more traditional tools will be presented.


    WHO IS TOM TULLIS?

    Tom Tullis is Vice President of User Experience Research at Fidelity Investments. He joined Fidelity in 1993 and was instrumental in the development of the company’s user research team and state-of-the-art Usability Labs. Prior to Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He is coauthor of the books Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics and Beyond the Usability Lab: Conducting Large-scale User Experience Studies. In addition, he has published over 40 articles in a wide variety of publications. Tom is also an Adjunct Professor in the Human Factors in Information Design program at Bentley University and he holds eight United States patents. 

    In 2011, he was awarded the Lifetime Achievement Award by the User Experience Professionals Association and in 2013 he was inducted into the CHI (Computer-Human Interaction) Academy.


    AGENDA

    6:00 Light Refreshments and Registration
    6:45 Announcements
    7:00 Presentation and Q&A
    8:00 Post-Event Networking


    LOCATION


         499 Washington Blvd.,
       6th Floor, Multipurpose Room
       Jersey City, NJ 07310
       Map

    From Manhattan:

    Take the PATH towards Journal Square and get off at the Newport stop. Cross the street and walk 600 ft, and the building is on your right. You can use a Metro card to use PATH (single way fare is $2.50). The Journal Square line runs until 11:00 pm on weeknights.


    TICKETS

    $10 Annual Members
    $25 Event Ticket + Annual Membership
    $20 Non-Members / General Public
    $5 Students


    POLICIES

    Deadlines, Transfers, & Policies

    All registration activities are handled by our volunteers. Please be advised that on the day of the event, we'll do our best to accommodate late requests, but our primary focus will be on day-of-event logistics.

    Regular registration closes the day before the event or when we reach capacity, whichever happens first.

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    Disclosures

    This event may be video-recorded. NYC UXPA reserves the right to use any video footage and/or photography obtained during our events and networking activities on our website or any other community-sharing website, including but not restricted to Facebook, LinkedIn, Vimeo, YouTube, and Flickr in order to promote the visibility of our organization.

    On rare occasions a presenter may need to cancel at the last minute. This can happen due to air travel delays, client emergencies, or other factors beyond our control. NYC UXPA will make every effort to secure a backup speaker if this occurs. If a backup speaker can't be found, NYC UXPA will issue a refund.

Past events

22 Jul 2014 Scaling UX: Why Context Matters When it Comes to the Methods We Choose
27 May 2014 Validating Product Ideas with Quick and Simple Experiments
22 Apr 2014 A Journey of Design Transformation
25 Mar 2014 Bringing Together User Experience and Web Analytics
25 Feb 2014 5 Star User Experience: What Going Out to Eat Teaches Us About UX Design
28 Jan 2014 UX Skills Only Get You So Far: GET OUT THERE TO ADVANCE YOUR CAREER! with Cory Lebson
14 Nov 2013 World Usability Day 2013 — Healthcare: Collaborating for Better Systems. Sponsored by BNY Mellon
15 Oct 2013 Realizing Empathy: The Empathy Workshop by Seung Chan Lim
17 Sep 2013 Getting to Know the "Newly Mobile Senior Set"
23 Jul 2013 Fasten Your Seatbelts: The Challenges of Providing In-Flight Streaming Media and Wi-­Fi to Smart Devices
25 Jun 2013 “How To Succeed In Mobile When You Are Really Trying”
16 Apr 2013 The Art of Effective Narrative, With Senongo Akpem
19 Mar 2013 Redefining CEOs: When UX Starts At The Top
19 Feb 2013 Speed Dating For Your Résumé
08 Nov 2012 World Usability Day 2012: The Usability of Financial Systems ~ Sponsored By Bloomberg
23 Oct 2012 Democracy Is A Design Problem: How Changes In Design Change The Outcome Of Elections...With Dana Chisnell
20 Oct 2012 Saturday Workshop: Speed Dating For Your Résumé
18 Sep 2012 Party of One: Surviving The Corporate Jungle As A Solo UX Practitioner, with Whitney Hess
21 Aug 2012 The User Experience of TV: A New Frontier for Usability Professionals
17 Jul 2012 It’s A Great Time To Be A Designer, With Jared Spool
19 Jun 2012 Beyond Captions: Universal Access, Universal Appeal, with Svetlana Kouznetsova
22 May 2012 The Personalized Data Revolution: Leveraging Data to Create Evocative and Meaningful User Experiences
30 Apr 2012 Affordances Demystified
31 Mar 2012 Measuring the User Experience: A Workshop on Usability Metrics
20 Mar 2012 If Life Gives You Limes, Make Mojitos: Dealing With Difficult UX Research Stakeholders
22 Feb 2012 The Airline Passenger Experience Continuum, with Jonathan Norris
24 Jan 2012 Become a Presentation Superstar! With Stephen Gates
10 Nov 2011 NYC World Usability Day, Sponsored by Bloomberg
12 Oct 2011 An Evening With Luke Wroblewski
20 Sep 2011 "Whaddaya Mean, I'm Not Qualified?" A Discussion On Roles and Experience In The User Experience Industry
11 Jul 2011 Mobile & UX: Inside The Eye of the Perfect Storm, with Jared Spool
14 Jun 2011 How To Make Your Website As Addictive As World Of Warcraft, with Noah Schaffer
17 May 2011 Case Study: UX Designer Re-Invents Video Content Management System That Enables Employees To Go Home At a Reasonable Hour
18 Apr 2011 Andrew DeVigal on Multimedia Storytelling For The NYTimes.com
29 Mar 2011 WEBINAR How To Break Into The UX Business, From A Researcher's Perspective, with Leslie Chacon
15 Mar 2011 How Starwood Builds Emotional Connections and Brand Loyalty Online, With Stephen Gates
19 Feb 2011 Saturday Workshop: An Intro To Eye-Tracking Technology, with Leslie Chacon
15 Feb 2011 A Discussion On The Future Of Financial Services For The Retail Customer, With Ted Booth
18 Jan 2011 Lean UX: Getting Out Of The Deliverables Business, With Jeff Gothelf
11 Nov 2010 World Usability Day 2010, Sponsored By Bloomberg
19 Oct 2010 GameFraming: Using Games to Design More Fun into Everything, with Douglas Van Duyne
14 Sep 2010 It’s A Story-Rich World: Storytelling For UX, With Whitney Quesenbery
24 Aug 2010 EXPO: Google Discovers a Better Way to Share Research
29 Jun 2010 Getting Into Your Audience’s Head With Remote Usability Research
15 Jun 2010 Usable iPad Apps: HUGE Insights and a Case Study
05 Jun 2010 Working With Design Patterns: A Workshop Presented by IxDA & NYCUPA
18 May 2010 Quince: A Deep Dive Into The Process of Building a Pattern Library
20 Apr 2010 Design Isn’t The Problem: Why Online Products Fail
27 Mar 2010 Usability Knowledge-Sharing Camp
16 Mar 2010 A Different Kind of Research: Gaining Strategic Insights Through "Listening Labs"
27 Feb 2010 Measuring the User Experience: A Workshop on Usability Metrics
19 Jan 2010 Revealing Design Treasures from The Amazon
12 Nov 2009 World Usability Day 2009: Designing for a Sustainable World
20 Oct 2009 Put Down That iPhone! A Discussion About the State of Mobile Services
15 Sep 2009 The Razorfish Transformation of Billboard.com
16 Jun 2009 The ROI of Usability: How to Demonstrate the Value of User-Centered Design Within Your Organization
19 May 2009 Difficult Conversations in Creative Environments
21 Apr 2009 Understanding Social Media, Accelerating Social Participation
17 Feb 2009 Designing Outcomes for Usability: The Future of User Experience & Analytics
27 Jan 2009 Telling Interactive Stories: The New York Times and the Online News Experience
28 Oct 2008 Usability of the Obama & McCain Sites: A Research Study with Undecided Voters
16 Sep 2008 Magic and Mental Models: Using Illusion to Simplify Designs
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