Meet our Four Panelists
Ben Babcock, Director of UX Research, Jet.com
Ben has over 15 years of experience in product design and research, ranging from Ecommerce sites (Jet.com 1 year, Amazon, 10 years) to video games (Xbox, 3 yrs) to hardware and mobile devices (Microsoft, 3 yrs). Ben uses his extensive experience in quantitative and qualitative user centered research methods to help companies build products that transform customer experiences.
Hina Shahid, User Experience Research & Strategy, MetLife
Hina Shahid is a senior user experience researcher & strategist at MetLife. She works across multiple touch-points with design, business and marketing partners in the U.S and globally. She has a decade of experience working in various industries, such as financial services, healthcare, consumer electronics, hospitality, retail and architectural interiors and brings her multidisciplinary approach to her current role. She is a board member of IDSA NYC.
Jen Romano-Bergstrom, User Experience Research Lead, Facebook
Jen started and led a UX Team at Fors Marsh Group, prior to Facebook. Part of her role there was implementing UX research into other projects where it did not exist before. At Facebook, she works across teams to get UX research implemented at various stages of product development. She is the advocate for UX research for the teams she works with.
Lisa Lurie, Senior User Experience Designer, ShopKeep
Lisa believes strongly in a User Centered Design practices, and getting to the behavior that will drive ultimately drive the design. For the NBC News team, she designed the app they are using to track and call the National Election (and all the other electoral races!) The success of the app was made possible by first establishing the trust of her Users, who were also the Stakeholders, and then by listening very closely to learn how they worked.