Getting Into Your Audience’s Head With Remote Usability Research

  • 29 Jun 2010
  • 6:00 PM - 8:29 PM
  • Razorfish, New York 1440 Broadway 19th Floor, New York, NY 10018 (between 40th & 41st)

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DESCRIPTION

Do you think it's possible to conduct an insightful usability research study with just a phone and a laptop? Nate Bolt thinks you can. In this presentation co-hosted by IxDA and NYC UPA, Nate will discuss the essentials of planning and conducting a remote usability research study.

Remote usability research holds several advantages over traditional lab-based research such as the ability to recruit people with greater speed, efficiency and immediacy. In addition, recruits can choose to be in a setting where they feel comfortable, ultimately providing truer and more reliable data.

After having overseen more remote usability research studies than anyone on the planet (please speak with the presenter directly to confirm this), Nate’s presentation on this topic promises to be both engaging and insightful. If you have questions for Nate, you can submit these to us ahead of time and Nate will try to answer some of them during the Q&A portion of the event.

WHO SHOULD ATTEND?

This event is for anyone interested in expanding their knowledge of remote research methods and adding these techniques to their skill set.

ABOUT THE SPEAKER

Nate is an artist, entrepreneur, and co-author of the recently-published book, Remote Research: Real Users, Real Time, Real Research (Rosenfeld Press, 2010). As president of Bolt | Peters, Nate has overseen user research studies for clients such as Sony, Oracle, HP, Greenpeace, and Electronic Arts. Beginning in 2003, he led the creation of the first moderated remote user research software, Ethnio, which is being used around the world to recruit hundreds of thousands of live participants for research.

ABOUT THE SPONSOR & VENUE

Razorfish helps its clients build better brands by delivering business results through customer experiences. With a demonstrated commitment to innovation, Razorfish continues to cultivate their expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience.

Razorfish's annual Outlook Report on what's ahead in our industry for 2010 is now available online at http://razorfishoutlook.razorfish.com

1440 Broadway | 19th Floor. (between 40th & 41st) New York, NY. 10018. View Map »


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AGENDA 
Please arrive by 6:00 p.m. to allow time for security and registration. Photo ID required for building entry. It must match the name on the registration list.
6:00Building and Event Check-In
6:15Cocktails & Small Bites
7:00Nate Bolt’s Presentation
8:00Q&A, Book Raffle and Closing Notes
8:30Post-Event Drinks and/or Dinner (Cash Bar)

After Nate’s presentation we’ll be going to Croton Reservoir Tavern and Restaurant across the street from Razorfish. Head over for a round of drinks at the bar or have dinner.

Tickets:
$10 for all attendees. Ticket does not include post-event drinks or dinner.

REGISTER »


Deadlines, Transfers, Policies

Registration closes at noon Monday June 28, 2010 or when the event sells out, whichever comes first. Refundable until noon Monday June 28. Please send refund requests to RSVP@nycupa.org. Transferable on or before noon Monday June 28, by sending a request to RSVP@nycupa.org. You must get a confirmation of this transfer or it will not be valid.

NO EMAIL RSVPs ACCEPTED FOR THIS EVENT.


ABOUT NYC UPA

The New York City chapter of the Usability Professionals' Association seeks to connect members of the marketing, design, technology and research communities who share a common vision: creating websites, applications, and products that are compelling, useful and experience-driven. By bringing together professionals from different industries and disciplines and sharing our collective experiences, the NYC UPA hopes to create a forum for learning, professional growth and thought leadership. Become an annual member »

ABOUT IxDA

IxDA’s mission is to improve the human condition by advancing the discipline of Interaction Design. To do this, we foster a community of people that choose to come together to support this intention. IxDA relies on individual initiative, contribution, sharing and self-organization as the primary means for us to achieve our goals. IxDA comprises over 10,000 members, and many meet at events like this one in over 80 locations worldwide. If you or your friends are based in the suburbs or further from New York, you can find contact information for other local groups on the ixda.org site.

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