Dmitry Zak, Director of User Experience at NBC Universal, had a proven track record for creating user-friendly products within his company. Last year, a project was proposed which was the most ambitious yet: improving the user interface for CNBC’s complex video publishing system. While legal constraints don’t allow him to disclose deep metrics, he will share the project’s process, which began with the motivation to improve users’ quality of life. Dmitry reframed the problem according to the principals of user-centered design, and worked with his team to create a solution that could be integrated with NBC’s existing back-end architecture. His insights have potential benefit for anyone who works with linear, time-sensitive B2B and CRM systems that contain multiple touch points.
Dmitry Zak, Director of User Experience team for NBC Universal, has led numerous initiatives to enhance consumer engagement, including the live Interactive Olympic Experience, dial-testing applications, consumer video experiences, and localized social networks for shows. His innovations include the Sight Asset Manager system for NBC.com and the Centralized User Reporting application.
Location: Euro RSCG, 350 Hudson St, 9th floor
(btw Charlton & King, 1 & 1/2 blocks S of W Houston)
||Refreshments & Networking
||Presentation and Q&A
$10 for members, $5 for students, $20 for non-members
Deadlines, Transfers, & Policies
All registration activities are handled by our volunteers. Please be advised that on the day of the event, we'll do our best to accommodate late requests, but our primary focus will be on day-of-event logistics.
Regular registration closes at noon Monday May 16, 2011.
Requests for refunds for tickets purchased online will be honored until noon Monday May 16, 2011. Please send refund requests to RSVP@nycupa.org.
Tickets are transferable on or before noon Monday May 16, by sending a request to RSVP@nycupa.org.
Seating Capacity & Wait Lists
Seating capacity changes with every venue. If an event sells out beforehand, a wait list may be set up and managed by us on a discretionary basis. Signing up on the wait list does not guarantee a seat; we'll do our best to keep wait-listers informed about the status of available seating.
Registration for this event is online. If you choose to come to the event on a walk-in basis, please bring exact change and be advised that a seat is not guaranteed.
This event may be video-recorded. NYC UPA reserves the right to use any video footage and/or photography obtained during our events and networking activities on our website or any other community-sharing website, including but not restricted to Facebook, LinkedIn, Vimeo, YouTube, and Flickr in order to promote the visibility of our organization.