Did you know there are actually four types of "fun"? Learn what they are and how to apply them to your applications in a way that will keep users coming back. UX Strategist and Human Factors International instructor Noah Schaffer will share his definition of "engagement", and explain why this term is all too often thrown around by marketers without really knowing what it means.
Noah Schaffer is a PhD in User Experience Applied to Digital Games, and co-author of Game Usability: Advancing the Player Experience
. He also teaches two courses at Human Factors International: The Science and Art of Effective Web and Application Design
, and How to Design for Persuasion, Emotion and Trust (PET)
. For the last two years, Noah has been successfully applying these principles to user experience work on interfaces for financial institutions and e-commerce companies including Citibank, Blackberry, Vodafone, and BestBuy.
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11 W19th St btw 5th & 6th, 3rd floor
NY NY 10011
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||Refreshments & Networking
||Presentation and Q&A
$10 for members, $5 for students, $20 for non-members
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All registration activities are handled by our volunteers. Please be advised that on the day of the event, we'll do our best to accommodate late requests, but our primary focus will be on day-of-event logistics.
Regular registration closes at noon Monday June 13, 2011.
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Tickets are transferable on or before noon Monday June 13, by sending a request to RSVP@nycupa.org.
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