> Click here to download Marko Hurst's PowerPoint presentation.
Even as the pace of society, business, and the Internet continue to
increase, many budgets and time lines continue to decrease. To compound
this issue, there is a serious disconnect between business goals, user
goals, and what visitors actually do on your site. UX practitioners
need a simple and efficient way to reconcile these diverse needs while
taking action on their data.
Join us to learn about a new
method for incorporating quantitative data such as web analytics and
business intelligence into your qualitative user experience
deliverables: personas, wireframes, and more. This presentation will
include discussions of online business models, feedback loops for
ensuring cross-discipline collaboration, and ongoing revisions.
Registration: 6:00pm (refreshments served)
Please arrive by 6 to allow time to get through security.
Photo ID required by security to enter building. It must match the name on the registration list.
Presentation: 6:30pm to 8:00pm (includes Q&A)
Networking: 8:00pm to 8:30pm
(Optional) Dinner* at a nearby restaurant: 8:30pm to whenever (participants pay for their own dinner)
ABOUT THE SPEAKER
Marko Hurst is the Director of User Experience for Colangelo (an
Omicom subsidiary) and has worked for Fortune 500 companies such as
Proctor & Gamble, Unilever, Kraft, Ford Motor Company, and
Motorola. Marko also develops artificial intelligence around
decision-making and maintains his blog on analytics at MarkoHurst.com.
is the co-author of “Search Analytics For Your Site”. With Lou
Rosenfeld, Marko is bridging the gap between user experience and web
analytics by teaching UX professionals how to use quantitative data
without a degree in mathematics. This new direction in industry
practice helps companies see where they are leaving money on the
table—and how to get it back.
Deadlines, Transfers, Policies, & Dinner
Registration closes at 12:00 AM Friday, February 13th, 2009 (2 bus. days before the event).
Refundable until noon, Thursday, February 19th, 2009 (2 bus. days after the event) by sending a request to firstname.lastname@example.org.
Transferable on or before noon Monday, February 16th, 2009 (1 day before the event) by sending a request to email@example.com. You must notify us, and get a confirmation, of this transfer or it will not be valid.
note that dinner is an optional, post-event social activity and is not
included in the event fee. It will be the responsibility of each
individual who chooses to attend the dinner to pay for their own food,
drink and any other expenses that may be associated with the dinner.
NO EMAIL RSVPs ACCEPTED FOR THIS EVENT.