Instead of the usual suspects of case studies and user experience strategies, this session is going to talk about something very different.
Currently, there is no creative profession that needs to understand how to present and sell their ideas in a compelling way more than user experience architects. This is because clients don’t get excited about hanging wire frames or sites maps on the walls of their office the way they do with visual designs, and as a result, you have to work twice as hard to sell your ideas and get your clients engaged.
This session is the culmination of everything Stephen has learned about presenting and selling ideas over the past 20 years. He will show explain:
- How to understand what you are really presenting, and how it effects your relationship with your clients
- The best ways to construct a story and presentation that will engage your clients
- How to use psychology to control the focus and behavior of your audience
- Numerous tips and techniques that will take your presentations to a whole new level
Stephen Gates is the Senior Creative Director for Starwood Hotels & Resorts where he leads global digital design and branding for nine properties, including the W, Westin, Sheraton, and St. Regis. Prior to Starwood, Stephen worked in the agency world where he integrated advertising and design for global brands ranging from American Airlines to Disney to ExxonMobil. Awards include Canne Cyber Lions, ADDY, Webby, Adobe Site of the Day, and Communication Arts Site of the Week. In 2009, Stephen was chosen by Media Post magazine as one of three Online Marketing All-Stars. Stephen lives in New York City where he uses his free time to publish his blog that is a collection of rants, opinions and advice about the digital, creative, and advertising industries.
||Light Refreshments & Networking
||Presentation and Q & A
Rapp 437 Madison Ave, 3rd floor, between 49th & 50th Streets.
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$10 for members, $5 for students, $20 for non-members
Deadlines, Transfers, & Policies
All registration activities are handled by our volunteers. Please be advised that on the day of the event, we'll do our best to accommodate late requests, but our primary focus will be on day-of-event logistics.
Regular registration closes the day before the event or when we reach capacity, whichever happens first.
We provide attendee lists to security staff and print name tags on around noon the day of the event, therefore refund requests can only be taken until the day before the event (send refund requests to RSVP@nycupa.org). We regretfully cannot offer refunds to people who cancel on the day of the event. You have until 11AM the day of the event to transfer your ticket to someone else by sending the name of your transferee to RSVP@nycupa.org. We will do our best to accommodate, but we can't guarantee that all transfer requests will be honored.
Seating Capacity & Wait Lists
Seating capacity changes with every venue. If an event sells out beforehand, a wait list may be set up and managed by us on a discretionary basis. Signing up on the wait list does not guarantee a seat; we'll do our best to keep wait-listers informed about the status of available seating.
Registration for this event is online. If you choose to come to the event on a walk-in basis, please bring exact change and be advised that a seat is not guaranteed.
This event may be video-recorded. NYC UPA reserves the right to use any video footage and/or photography obtained during our events and networking activities on our website or any other community-sharing website, including but not restricted to Facebook, LinkedIn, Vimeo, YouTube, and Flickr in order to promote the visibility of our organization.
On rare occasions a presenter may need to cancel at the last minute. This can happen due to air travel delays, client emergencies, or other factors beyond our control. NYC UPA will make every effort to secure a backup speaker if this occurs. If a backup speaker can't be found, NYC UPA will issue a refund.