To sell UX research to people, you need to know who they are and what makes them tick.
Business, engineering, and UX practitioners all have different priorities and pressures. UX research is not always on top of their list. And that's okay. It doesn't have to be.
To sell the value of UX research to people who have a lot on their plate, you need to focus on showing the benefits rather than talking about them.
Tomer Sharon - a user experience researcher at Google Search and the author of the book, It's Our Research (2012) - will introduce the different stakeholders of UX research and their perspectives on UX research. His talk will give you tools for dealing with difficult people who do not understand or respect UX research processes and help you better sell the value of what you do. Tomer will also discuss how UX research is utilized to help people make better, faster business decisions in a "Lean Startup" framework. (If you're not familiar with Lean Startup, see Eric Ries’s book: http://lean.st/)
In addition to his work at Google, Tomer founded and led UPA
Israel and is the co-founder and organizer of leanUXmachine, a weekend of UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, is a published author of articles and papers, and a past editorial board member for UPA's UX Magazine. Tomer holds a master's degree in Human Factors in Information Design from Bentley University. He is @tsharon
and his book is @itsourresearch
||Light Refreshments & Networking
||Presentation and Q & A
New York NY 10004
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$10 for members, $5 for students, $20 for non-members
Refunds, Transfers, and No-Shows
Regular registration closes the day before the event or when we reach capacity, whichever happens first. After noon on the day of the event, our event attendee list is considered "locked down".
Refund requests can only be taken until the day before the event. Please send refund requests to RSVP@nycupa.org.
Transfer requests can be taken until 11AM the day of the event. To transfer your ticket to someone else, send the name of your transferee to RSVP@nycupa.org. As a backup, please have your transferee bring a copy of your confirmation email in printed or digital format.
We regretfully cannot offer refunds to people who cancel on the day of the event.
Seating Capacity & Wait Lists
Seating capacity changes with every venue. If an event sells out early, a wait list may be set up and managed by us on a discretionary basis. Getting on the wait list does not guarantee a seat; we'll do our best to keep wait-listers informed about status. Wait list registration fee is a flat $25 and applies to members and non-members.
Registration for our events is online, and we strongly discourage walk-ins. If you choose to come to the event on a walk-in basis, the walk-in fee is $25 and applies to members and non-members. We are not set up to handle cash at the door, so exact change is appreciated. Should you arrive without without exact change, we reserve the right to follow up with you after the event for payment of the walk-in fee.
In the event that you arrive and your name is not on our list, we will ask you to provide your confirmation email, in printed or digital form. If you cannot provide proof of registration, you will be asked to wait until all others have checked in and have taken their seats before we let you in. You will also be charged the walk-in fee, which we will refund upon our receipt of your proof of registration.
This event may be video-recorded. NYC UPA reserves the right to use any video footage and/or photography obtained during our events and networking activities on our website or any other community-sharing website, including but not restricted to Facebook, LinkedIn, Vimeo, YouTube, and Flickr in order to promote the visibility of our organization.
On rare occasions a presenter may need to cancel at the last minute. This can happen due to air travel delays, client emergencies, or other factors beyond our control. NYC UPA will make every effort to secure a backup speaker if this occurs. If a backup speaker can't be found and the event must be canceled, NYC UPA will issue a refund.