Measuring the User Experience: A Workshop on Usability Metrics

  • 31 Mar 2012
  • 8:30 AM - 4:30 PM
  • Pace University, One Pace Plaza New York, NY 10038 Lecture Hall West, 2nd floor

DESCRIPTION

In this one-day workshop, you'll learn how to use a wide variety of usability metrics as part of everyday work. Bill Albert, co-author of the first ever book on this subject, "Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics" will lead the workshop. 

The workshop covers all the common usability metrics, plus metrics that are lesser known but equally effective. You'll learn the strengths and limitations of each metric, when to use (and not use) each one, and how to present usability data in a simple yet compelling way.

Register early, since registration is limited to 75 people.

AUDIENCE

The instructor assumes that each participant will have at least some background in usability. This means that everyone will understand some basic concepts and have had some experience with user studies. This might include leading a usability lab study or simply observing lab sessions. However, no one is expected to have a background in statistics or prior experience collecting and analyzing usability metrics. Note: while not required, if possible, please bring a laptop to the workshop.

GOALS FOR THE WORKSHOP

There are five specific goals for this course. Participants of this course will be able to:

  1. Develop a broad awareness and understanding of all the different ways to measure usability.
  2. Identify the most appropriate usability metrics to use for a wide variety of situations.
  3. Understand the strengths and limitations of each usability metric covered.
  4. Measure and analyze a wide variety of usability data.
  5. Present and report usability metrics in a clear and persuasive way.

ABOUT THE SPEAKER

Bill Albert

Bill Albert co-authored the first ever book on usability metrics, "Measuring the User Experience: Collecting, Analyzing, and presenting Usability Metrics", published by Elsevier/Morgan Kauffman in 2008.

Bill Albert is Director of the Design and Usability Center at Bentley University. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Research Scientist at Nissan Cambridge Basic Research. Bill is an Adjunct Professor in Human Factors and Information Design at Bentley University and a frequent instructor at the International Usability Professional’s Association Annual Conference. Bill has published and presented his research at more than thirty national and international conferences. He is on the editorial board for the Journal of Usability Studies. Moreover, Bill has been awarded prestigious fellowships through the University of California Santa Barbara and the Japanese Government for his research in human factors and spatial cognition. He received his BA and MA degrees from the University of Washington (Geographic Information Systems) and his PhD from Boston University (Spatial Cognition). He completed a post-doc at Nissan Cambridge Basic Research.


Please arrive by 8:35 a.m. to allow time for security and registration. Photo ID required for building entry. It must match the name on the registration list.

Agenda  
 8:30 - 9:00 Registration (30 minutes)
 9:00 - 9:30 Introduction and Overview to UX metrics (30 minutes)
 9:30 – 10:15 Performance Metrics: Discussion (45 minutes)
10:15 – 10:45 Performance Metrics: Exercise (30 minutes)
10:45 – 11:00 Break, refreshments served (15 minutes)
11:00 – 11:45 Self-Reported Metrics: Discussion (45 minutes)
11:45 – 12:15 Self-Reported Metrics: Exercise (30 minutes)
12:15 – 1:15 Lunch, on your own (60 minutes)
 1:15 –  2:00 Combined and Comparative Metrics: Discussion (45 minutes)
 2:00 –  2:30 Combined and Comparative Metrics: Exercise (30 minutes)
 2:30 –  2:45 Break, refreshments served (15 minutes)
 2:45 –  3:15 Issues Based Metrics: Discussion (30 minutes)
 3:15 –  4:00 Other Metrics (six sigma, eye tracking, and ROI) (45 minutes)
 4:00 –  4:30 Data Analysis Tools and Online Usability Testing: Demonstration (30 minutes)


LOCATION

Pace University Seidenberg School
Pace University is pleased to host this event.

Attendees please go to Pace's main entrance (the one with the big sculpture over the door). After check-in, you will be directed to Lecture Hall West, 2nd floor.

Pace University Main Entrance
One Pace Plaza  New York, NY 100389
 
Nearby subways:
4,5,6 - Brooklyn Bridge/City Hall
N, R - City Hall
2, 3 - Fulton Street (Broadway)
A, C, J, Z - Fulton Street (Fulton)


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Tickets

Early Bird Pricing available until March 23
$50 for members, $75 for non-members

Pricing after March 23
$75 for members, $100 for non-members

Late registration may or may not be available contingent upon capacity.


Policies

Refunds, Transfers, and No-Shows

Regular registration closes the day before the event or when we reach capacity, whichever happens first. 

Refund requests can only be taken until the day before the event. Please send refund requests to RSVP@nycupa.org

Transfer requests can be taken until 11AM the day before the event. To transfer your ticket to someone else, send the name of your transferee to RSVP@nycupa.org. As a backup, please have your transferee bring a copy of your confirmation email in printed or digital format.

We regretfully cannot offer refunds to people who cancel on the day of the event. 

Seating Capacity & Wait Lists

Seating capacity changes with every venue. If an event sells out early, a wait list may be set up and managed by us on a discretionary basis. Getting on the wait list does not guarantee a seat; we'll do our best to keep wait-listers informed about status. 

Registration for our events is online, and we strongly discourage walk-ins. If you choose to come to this workshop on a walk-in basis, the walk-in fee is $100 and applies to members and non-members. We are not set up to handle cash at the door, so exact change is appreciated.  

In the event that you arrive and your name is not on our list, we will ask you to provide your confirmation email, in printed or digital form. If you cannot provide proof of registration, you will be asked to wait until all others have checked in and have taken their seats before we let you in. You will also be charged the walk-in fee, which we will refund upon our receipt of your proof of registration.

Disclosures

This event may be video-recorded. NYC UPA reserves the right to use any video footage and/or photography obtained during our events and networking activities on our website or any other community-sharing website, including but not restricted to Facebook, LinkedIn, Vimeo, YouTube, and Flickr in order to promote the visibility of our organization.

On rare occasions a presenter may need to cancel at the last minute. This can happen due to air travel delays, client emergencies, or other factors beyond our control. NYC UPA will make every effort to secure a backup speaker if this occurs. If a backup speaker can't be found and the event must be canceled, NYC UPA will issue a refund.


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