The User Experience of TV: A New Frontier for Usability Professionals

  • 21 Aug 2012
  • 6:00 PM - 8:30 PM
  • 1440 Broadway, 19th Floor, (between 40th & 41st St.) NY NY 10018
  • 4

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Razorfish designers Kyle Outlaw & Ed Mansfield present the challenges and opportunities for user experience professionals in what is known as the "connected TV" space.

First, they will aim to establish connected TV as a disruptive technology that is just in its beginning stages. They'll describe what connected TV is (and isn’t) and then get into some statistics on device, apps and online video usage in order to demonstrate – after many years of hype – that web-TV convergence is finally happening. They'll discuss the big players in this area such as Xbox, Google, Roku, Samsung, and the features they support in addition to some visions of what Apple might do in this space.  And they'll summarize key trends to watch including new interfaces, social television and second screen viewing, 3D and HDTV display, video chat among others.

Kyle & Ed will also discuss how UX professionals can prepare for this new frontier through cross-disciplinary knowledge sharing, investing in technology and partnerships, and most importantly by designing proof-of-concept prototypes. They'll conclude by talking about some key design considerations for connected TV, such as designing for the 10-foot experience, second screen and smartphone interaction, responsive design, apps versus TV-optimized websites, optimizing content for branded channels and more.

This talk is appropriate for anyone interested in learning about recent developments in the connected TV space, and wants to understand both the challenges and opportunities for user experience professionals.  

ABOUT THE SPEAKERS

Kyle OutlawKyle Outlaw is an Experience Director at Razorfish in New York where his clients have included AXE, Citibank, Ralph Lauren, Victoria Secret, Kraft and several others. His expertise is in the design of rich internet applications for the web and mobile internet. He has presented atSXSW Interactive, Mediabistro’s ThinkMobile conference, and OMMA. Kyle is a graduate of the Interactive Telecommunications Program (ITP) at New York University’s Tisch School of the Arts.

Ed MansfieldEdward Mansfield is a seasoned UX professional with ten years of experience designing and producing digital experiences for a multitude of Fortune 500 clients. Since 2004, Edward has worked at Razorfish developing user-centric design solutions for high-profile clients such as Ford, Merrill Lynch, Morgan Stanley, and XM Radio (now SiriusXM Radio). He currently specializes in mobile and tablet design with a particular interest in connected TV and multi-screen interaction.

AGENDA

Please allow enough time for security and registration. Photo ID required for building entry. It must match the name on the registration list.

6:00 Light Refreshments & Networking
6:45 Announcements
7:00 Presentation and Q & A
8:15 Post-Event Networking

LOCATION

Razorfish
1440 Broadway 19th Floor (between 40th & 41st)
New York, NY 10018
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TICKETS

$10 for members, $5 for students, $20 for non-members



Refunds, Transfers, and No-Shows


Regular registration closes the day before the event or when we reach capacity, whichever happens first. After noon on the day of the event, our event attendee list is considered "locked down".

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Transfer requests can be taken until 11AM the day of the event. To transfer your ticket to someone else, send the name of your transferee to RSVP@nycupa.org. As a backup, please have your transferee bring a copy of your confirmation email in printed or digital format.

We regretfully cannot offer refunds to people who cancel on the day of the event. 

Seating Capacity & Wait Lists

Seating capacity changes with every venue. If an event sells out early, a wait list may be set up and managed by us on a discretionary basis. Getting on the wait list does not guarantee a seat; we'll do our best to keep wait-listers informed about status. Wait list registration fee is a flat $25 and applies to members and non-members.

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In the event that you arrive and your name is not on our list, we will ask you to provide your confirmation email, in printed or digital form. If you cannot provide proof of registration, you will be asked to wait until all others have checked in and have taken their seats before we let you in. You will also be charged the walk-in fee, which we will refund upon our receipt of your proof of registration.

Disclosures

This event may be video-recorded. NYC UPA reserves the right to use any video footage and/or photography obtained during our events and networking activities on our website or any other community-sharing website, including but not restricted to Facebook, LinkedIn, Vimeo, YouTube, and Flickr in order to promote the visibility of our organization.

On rare occasions a presenter may need to cancel at the last minute. This can happen due to air travel delays, client emergencies, or other factors beyond our control. NYC UPA will make every effort to secure a backup speaker if this occurs. If a backup speaker can't be found and the event must be canceled, NYC UPA will issue a refund.


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