A common task for digital agencies is to redesign something that already exists; something that, with a little user experience love, could boost a company's revenue and improve brand perception. It is a much rarer occurrence, however, that experience professionals are asked to design something so transformational to a company’s business that it also redefines their brand.
Interactive marketing agency Razorfish recently had the opportunity to do just that for music industry leader Billboard and its digital property, Billboard.com.
NYC UPA invites you to meet Razorfish User Experience Lead Bryan Hamilton as he shares both the process and the results of this recent project. Bryan will walk through the agency's initial pitch, the client’s main challenges, and the key ingredients needed to turn an ordinary redesign project into the transformation of a brand and its long-term business strategy.
ABOUT THE SPEAKER
Bryan Hamilton is a User Experience Lead in Razorfish’s New York office. He has been designing, building and complaining about web experiences for 10 years and over the last 2.5 years at Razorfish has focused on media and entertainment clients in particular. He enjoys the challenges of designing for emerging technologies and has developed many new product prototypes for companies such as HBO, Viacom and CondeNast. Bryan has been a creative director, interactive producer, product manager and information architect and has a formal education in fine arts.
"Today more than ever we need to be building online-native products not simply websites for our clients. Attention on the web is clearly dominated by products that do something, they share our thoughts, store our photos or keep us entertained. If we want our work to compete for this attention we must fundamentally change the way we think about approaching the redesign project."
Please arrive by 6:00 p.m. to allow time for security and registration. Photo ID required for building entry. It must match the name on the registration list.
|Networking and Refreshments:||6:00 pm to 6:30 pm|
|Announcements:||6:30 pm to 6:45 pm|
|Presentation and Q&A:||6:45 pm to 8:00 pm|
Razorfish, 1440 Broadway, New York, NY 10018
(between 40th and 41st Streets)
After the presentation, we will continue the evening at Croton Reservoir Tavern, just across the street from the Razorfish office. We hope you can all stop in for a drink or a bite to eat and meet some of your fellow UPA members. Also, feel free to invite friends if they want to learn more about NYC UPA or if they just happen to love talking shop. Please note we will be "going Dutch" at Croton Reservoir Tavern. View Map »
Deadlines, Transfers, Policies
Registration closes at 12:00 PM Monday, September 14th, 2009 (1 bus. days before the event).
Refundable until noon, Thursday, September 17st, 2009 (2 bus. days after the event) by sending a request to RSVP@nycupa.org.
Transferable on or before noon Monday, September 14th, 2009 (1 day before the event) by
sending a request to RSVP@nycupa.org. You must notify us, and get a
confirmation, of this transfer or it will not be valid.
NO EMAIL RSVPs ACCEPTED FOR THIS EVENT.