Validating Product Ideas with Quick and Simple Experiments
Slides, photos and videos will be available the week of June 2nd.
No matter your role in UX, what you do revolves around products. With innumerable products out there and a million more ideas for new ones, how do we know what product ideas will work? How do we prioritize our time when developing new products?
Every product decision is an experiment. If we can reframe our thinking from building features and launching campaigns to challenging assumptions and running experiments, then we can increase our productivity and get better results with less effort.
Grace Ng, Co-Founder of Javelin.com, will share a structured process for designing effective experiments, and talk about some of the common pitfalls and challenges teams face when running experiments in their companies. With examples from her work helping product teams within large companies, Grace will reveal a few ways to overcome these challenges.
Join us to learn more from Grace’s thoughts on Lean Startup, Lean UX, and how to use the process and tools to innovate and create successful products in less time.
About Grace Ng
Grace Ng is the Co-Founder of Javelin.com, an enterprise software and services company for implementing Lean Startup. She has coached executives from companies like GE, American Express, and ESPN, to help them explore, validate, and launch new product ideas.
Coming from an agency background, failing her first startup, and running a successful second, with a more scientific process, she brings an unique perspective on where innovation is headed and the shift in mentality product creators need in order to contribute.
As a designer and entrepreneur, she is constantly exploring the intersection of creative production and impactful creation. She believes in a more effective way of launching new businesses and actively works with universities to change the way entrepreneurship is taught.
||Light Refreshments & Networking
||Presentation and Q & A
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$20 Non-Members / General Public
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